Glamour
In the book, Practices of Looking, it says that glamour is something that people strive to achieve. Something that is glamorous is something that everyone sees as having high importance or beauty. Ads use glamour to try to get consumers to buy a product. They want the consumers to envy the people or things in the ad so that they will go out and get this so called “glamorous” product.
In the movie we watched in class the main character works at an ad agency. He is very good at his work and is very involved with it. He is having great difficulty with creating an ad for one particular product which is said to cure boils on a persons skin. He attempts to come up with that glamorous ideal that will cause the consumer to believe this product will really heal their skin troubles. The stress of his work causes him to have a boil of his own that only adds to his problems. The boil overtakes his life and he is no longer experiencing his own glamorous lifestyle as a highly important ad executive. He realizes that the glamour of his industry is not so glamorous anymore!
4 years ago • Notes